The mobile era has arrived–the number of mobile users today is greater than the number of desktop users!
Because of this, businesses are realizing the need to use mobile channels effectively to attract customers. However, that isn’t enough. Mobile and website apps need to be optimized for the best user experience and high conversion rates so they can harness the power of this channel.
With a hectic schedule, most people have no time to turn on their desktops. As a result, those using android mobile devices are likely to get all the benefits of using a desktop. In response to the increasing demand for smartphones, a large number of websites now have their mobile apps which are gaining a lot of momentum.
Mobile apps are used more than websites by smartphone users. The benefits of mobile applications include engagement, individualization, convenience, specificity, and easy browsing. With or without Internet connectivity, most apps can accomplish many tasks.
Some companies use both mobile websites and apps, while others must choose just one. Websites and apps can be chosen based on their cost, their usability, their features, and their target audience.
There are also several other reasons why mobile apps are superior to mobile websites.
The 10 advantages of using mobile apps instead of websites are as follows:
Mobile applications provide better personalization
Personalized communications are based on the preferences, location, and usage behavior of the user. Apps make it easy to treat users individually. Test different experiences for your customers using an A/B testing tool for your mobile app.
Depending on the preferences users set up at the start, mobile apps can deliver customized content. In addition to tracking and observing customer engagement, apps can provide custom recommendations and updates. Moreover, they can provide users with geo-targeted content based on their current location in real-time.
Yet personalized experiences are not the only purpose of personalization. App conversion rates can also be improved through it.
A personalized experience gives users a higher chance of converting because it offers a human touch instead of generic content which seems robotic or automated.
Easily send notifications
Business communication has overwhelmingly relied on email for the past couple of decades. Almost all businesses use email to communicate with their customers (some even abuse it). Email’s open rates and click rates have decreased significantly as a result; it no longer has the effect it once had.
Enter the mobile app notifications. In-app notifications and push notifications are `both available. Using either of these is a far less intrusive way to communicate with app users. Businesses want the ability to send instant, non-intrusive messages to their customers, which is one of the main reasons why they have a mobile app in the first place.
Notifications that users only receive when they open their apps are called in-app notifications. By contrast, push notifications allow users to receive notifications regardless of any activity they are performing on their mobile device. In some cases, push notifications have delivered click-through rates of 40%.
Using the features of mobile devices
Applications for mobile devices can use the camera, contact list, GPS, calls, accelerometer, compass, etc. An app using such device features can enhance the user experience, making it more interactive and fun.
As an additional benefit, users are also able to reduce the effort they would otherwise have to make. For instance, a bank app may require users to submit their photographs to complete the process. Users can take pictures using the camera on their mobile devices and submit them using the app. In addition to speeding up, the time users spend in an app, the device features might even boost conversions.
Working offline is possible
Mobile websites and apps fundamentally differ in this way. Even though apps too may require internet connectivity to function, they can still offer users some basic functionality and content when offline. It offers features such as tax calculation, installment calculation, and loan limit determination. Internet connection is not required to use these features.
Designing with freedom
The most elementary functions of mobile websites are still performed by browsers despite all the advances in web design. Websites for mobile devices rely on buttons such as the ‘back’ and ‘refresh’ buttons as well as address bars to work.
These restrictions do not apply to mobile apps. With advanced gestures like ‘tap,’ ‘swipe,’ ‘drag,’ ‘pinch,’ and ‘hold,’ it is feasible to design a mobile app with a lot of elaborate functions.
Applications can offer users innovative functionality through these gestures to help them accomplish tasks more efficiently. The swipe gesture is one way an app can provide users with the next or previous steps.
A new brand experience
A company’s mobile app is distinct from its website, which means it can provide users with a different brand experience. Therefore, the company can experiment with different branding styles for its app, which can differ from the regular branding for its website (or its entire company).
Businesses can go even further by building mobile apps tailored specifically for their brand image transition.
Additionally, users of mobile apps can customize the appearance of their apps according to their preferences. Additionally, this can improve the app’s personalization.
Apps are used more by users
In terms of time spent on mobile apps, 86% of users spend more than 14% of their time on mobile websites. Additionally, according to eMarketer, users spend more than 90 percent of their mobile time on apps as opposed to the mobile web.
The new stream of conversions
Having a mobile app can be a great way to push users down the conversion funnel if you’re looking to increase conversions.
It is possible to acquire users at both the top-of-the-funnel (ToFu) and bottom-of-the-funnel (BoFu) of the funnel using mobile apps.
Utility apps, for example, can attract ToFu users, which can later be nurtured into BoFu leads. While e-commerce apps already have BoFu users, which has a higher conversion rate.
On mobile devices, users spend a lot of time. Most people encounter the apps they’ve installed almost daily. An opportunity to brand the apps is present through this regular interaction.
Users are reminded of the brand associated with a mobile app even when they are not actively using it. App icons serve as mini-advertisements for the brand. Having an app on a user’s device influences their perceptions of a brand subconsciously.
Users process even the ads that they ignore on some level when they are exposed to them, according to the Signal Detection Theory.
Apps are faster than websites
Using a mobile with an optimized design can achieve much faster results than using a mobile site. Apps use local storage on mobile devices, whereas websites typically use servers to store their data. Mobile apps can retrieve data quickly because of this.
By storing preferences, apps can further save users’ time by taking proactive steps on their behalf.
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